Epson’s Social Media coordination in Europe
Our digital team has been handling Epson’s social media existence in Europe for the last 5 years.
OUR MISSION:
- Develop a European social media communication strategy
- Outline the content calendar for publicity on every platform and for every country
- Create and adapt content on an international scale
- Manage the brand image across different countries
- E-reputation monitoring
- Regular analysis and reporting of results in relation to competitors
- Management of Facebook Ads campaigns.
OUR RESULTS:
- Coherent image and content across several Countries (France, Italy, UK, Spain, Germany, Portugal)
- Adapted coverage and content for different countries (France, Italy, UK, Spain, Germany, Portugal)
- Ever-growing awareness on social media (currently 2 million followers on Facebook)
- 6 different Facebook pages (one for each country)
- Over a dozen competitions and events organised (further achieving boosted social media coverage, gaining over 5000 Facebook followers after a cinema ticket competition draw)