Epson’s Social Media coordination in Europe

Our digital team has been handling Epson’s social media existence in Europe for the last 5 years.

OUR MISSION:

• Develop a European social media communication strategy
• Outline the content calendar for publicity on every platform and for every country
• Create and adapt content on an international scale
• Manage the brand image across different countries
• E-reputation monitoring
• Regular analysis and reporting of results in relation to competitors
• Management of Facebook Ads campaigns.

OUR RESULTS:

• Coherent image and content across several Countries (France, Italy, UK, Spain, Germany, Portugal)
• Adapted coverage and content for different countries (France, Italy, UK, Spain, Germany, Portugal)
• Ever-growing awareness on social media (currently 2 million followers on Facebook)
• 6 different Facebook pages (one for each country)
• Over a dozen competitions and events organised (further achieving boosted social media coverage, gaining over 5000 Facebook followers after a cinema ticket competition draw)